Impacts of the Vena Acquisition of Acterys

Craig Schiff , President and CEO, BPM Partners
Overview
Vena has announced their intent to acquire Acterys, with the deal to close in a matter of weeks. At first glance there may appear to be significant overlap between the two product sets which both leverage Microsoft tools to deliver planning and broader EPM capabilities, albeit with different approaches. However, Vena has a clear vision of how to position the products going forward to deliver what they are calling Orchestrated Planning. More on this and Vena’s GTM strategy in the details below.
It is also important to note that Acterys is part of a pioneering community of vendors that take an approach to EPM that differs from the more established vendors. That’s why we named them our Best New Vendor of the Year in 2021. We can label this group ’the Power BI write-back vendors’. Several of them are also among the first in EPM to embrace Microsoft Fabric. In addition to Acterys this group includes Lumel, deFacto Global, Aimplan, and Power ON. By adding write-back to Power BI they expand it from a pure data consumption tool into a data creation tool as well.
The vision for many of these vendors is to use Power BI to create/collect planning data, sit on top of existing data warehouses, and bring planning to where the actuals data resides to perform analysis and generate performance reports. As a reminder, the more common approach for EPM vendors is to extract the actuals data from where it currently resides (ERP, general ledger, operational systems) and load it into the planning solution database. This acquisition is a vote of confidence and recognition that the Power BI write-back approach has merit and this may encourage more vendors (and prospects) to consider this approach as well. However, as you will see Vena’s vision for Power BI write-back is slightly different.
This Deal is a Net Positive for Vena, Acterys, and Current Customers
Vena is a successful and rapidly growing FP&A/EPM vendor with over 2,000 customers. Their target market is finance teams at Microsoft customers, and they fully leverage Microsoft Excel as a front-end to their central and secure database while also incorporating other Microsoft Office components in their solution. Acterys is a smaller Australia-based vendor with a global footprint and over 300 customers. In recent years they have focused their business on fully leveraging Power BI with write-back and Fabric to deliver analytics as well as operational planning with support for app development to address unique use cases. Their user base is a mix of Finance and IT.
While Vena has utilized embedded Power BI in their solution as a performance dashboard (Vena Insights), and started to work with Microsoft Fabric, Acterys accelerates realizing the value from these tools. The combination of Vena and Acterys will immediately make Vena a top choice for Microsoft customers looking for a vendor that fully leverages a broad range of Microsoft tools to address the performance management needs of Finance. It will also provide an opportunity for Finance to work with IT to address more company-specific operational use cases.
Operational planning capabilities and full integration of Power BI have been top priorities for EPM customers for several years now. In our 2025 BPM Pulse survey we found that 98% of companies are looking for an EPM solution to address one or more of their operational planning requirements. In terms of analytics 75% want EPM vendors to offer live integration with Power BI. Acterys’s embrace of Power BI along with operational planning capabilities (packaged and custom) combined with Vena’s Complete FP&A Platform that includes budgeting, planning, modeling, consolidation, reporting and analysis will be very compelling.
Another benefit of the combination of these two companies is the reuniting of Finance and IT when it comes to EPM. In the early days IT led the selection and rollout of EPM solutions. For the past 15-20 years IT has taken a back seat while Finance took the lead. Of course IT has been involved in project management, source system integration, security, and more recently evaluating AI capabilities. With Acterys’s app development capabilities IT can take a more active role working closely with Finance to develop new operational solutions.
Go to Market Plans: Orchestrated Planning
Both products and brands will coexist (at least for the next year), be integrated at the data level, and will be sold individually and bundled. Of course existing customers will be offered the opportunity to add the product they don’t already own. Orchestrated Planning will be the strategic theme. Vena’s vision of Orchestrated Planning – a company-wide uniting of people, processes, technology, agentic AI and data, sounds similar to what some vendors have labeled connected planning and will offer many of the same benefits. A differentiator though is leveraging the strengths of both products to tie decisions to actions by uniting planning and operational execution while leveraging agentic AI across the combined product set.
Of course there are some challenges to deal with. While Acterys offers custom app development many companies are looking for more out-of-the-box solutions, which is why many vendors that used to tout their flexible platforms have been delivering their own prepackaged applications. The good news is that both Vena and Acterys offer pre-built solutions: Vena with their pre-configured solutions for various industries such as banking and credit unions, hospitality, not-for-profits, and many others, and Acterys with their Rapid Results Packs for specific operational use cases such as procurement, logistics, as well as verticals such as government contractors, accounting firms, and more.
In Vena’s target market customers have a strong focus on data governance. Therefore, FP&A solutions writing directly back to source systems have traditionally been a concern. Many companies today already bring together data from multiple source systems to data warehouses such as Microsoft Fabric, and Acterys’s Power BI write-back to Fabric allows for real-time updates without compromising source system data governance requirements.
Lastly, Acterys licensed some of their technology to Microsoft several years ago for use with Microsoft Dynamics. The agreement included a narrowly defined non-compete which limits Vena’s ability to sell Acterys in situations where this non-compete applies. We believe this will impact only a small number of potential opportunities. Update February 8, 2026: These restrictions are no longer in place.
Vena has gone into this acquisition with its eyes open, looking to execute on its strategic vision of being the leading FP&A/EPM choice for Microsoft customers, evaluating multiple solutions to potentially acquire, and ultimately selecting Acterys. Although this is their first major product acquisition, we believe they made the right choice. Acterys is a proven and complementary solution to add to their existing Microsft-focused product offering. This should help Vena address additional needs of their current customers as well as reach a broader range of prospects looking for a Microsoft-centric EPM solution.
Learn More
This is an important topic that directly impacts you if you are planning to purchase a new performance management solution. To ensure you incorporate the latest developments into your project plans talk to us, or add us to your team. For our full report on Vena go here.







