First Look: Pigment

Craig Schiff , President and CEO, BPM Partners


Pigment is a relatively new budgeting and planning vendor that has been attracting a good deal of attention lately. The two main reasons for all the attention are the impressive amount of money they have raised, and the equally impressive number of customers they have acquired after only a short time actively marketing their solution.

Does that make them a vendor that you should be considering? We recently met with them to find out

Investment: US$165 million to date from investors such as Greenoaks, Meritech, FirstMark, IVP, and Blossom

Customers: 100+ after only a little over a year of actively marketing their product with Carta and Deliveroo as two examples

Country of Origin: France, with offices currently in Paris, London, NYC

Target Market: Midmarket and larger organizations, across all industries in Europe and North America

Details:  Pigment is a rapidly growing vendor with a global footprint. Although they are based in France, over half of their customers are from outside the country, with the U.S. being the single largest market segment. The Pigment integrated business planning platform is modeling-centric and can support most financial and operational planning requirements. To accelerate operational planning implementations templates are currently available for workforce planning and sales performance management. The product’s well laid-out interface, ease-of-use, training academy, and community forum should aid in adoption. Native integrations are available for many popular source systems. Completing the picture is live collaboration and a relatively quick implementation timeframe. Also of note, we found the company very responsive and easy to work with.

 Financial Dashboard  Scenario Planning Example

Key Strengths: An impressive team that includes experienced performance management industry veterans and a product vision to further enhance integration and collaboration to become a leading end-to-end EPM provider. Although we don’t yet have BPM Pulse ratings for Pigment, other data points would indicate a happy customer base. Their greatest strength is an inviting, easy to use budgeting and planning product designed for Finance self-sufficiency, that addresses the key areas companies are most focused on today, such as scenario planning.

Key Elements Missing Today: Consolidation and close, live integration with Excel and Power BI (all on the roadmap). They are also lacking access to native AI capabilities (although they do make this available through partners), but for most companies that is not yet a top priority.

Bottom Line: If you are a midmarket organization looking for an intuitive, easy to use, budgeting and planning solution with a focus on modeling and scenario planning specifically, and you are open to the risks (and rewards) of working with a newer vendor, then Pigment is worth including on your evaluation shortlist.

Learn More: Pigment PerformancePlace