How to Navigate CPM Market Dynamics in 2025

/in /by BPM Partners

Sponsored by: Unit4 FP&A

  • During this interactive discussion we will review and analyze the findings of the 2025 BARC/BPM Partners Global CPM Trends and Priorities Report.
  • Speakers: Oliver Sullivin, Director – Global FP&A, Unit4, Craig Schiff, CEO and Lead Analyst, BPM Partners
  • Originally Broadcast: March 2025
  • Duration: 45 minutes
  • Watch Now
  • View related report here.
  • Go beyond the webcast and get your detailed questions answered here.

Executive Summary:

Learn how data-driven strategies are transforming budgeting, forecasting, reporting, and decision-making. This session will unpack the key trends shaping CPM adoption and priorities for 2025, giving you the knowledge to enhance your organization’s performance and stay ahead in a competitive landscape.

In the webinar we will cover some key takeaways from the report, such as:

  • Current Trends: Self-service planning is a top priority, with 68% of respondents already using it as a key feature. We’ll explore this alongside other trends, such as Cloud adoption (50%), and how they evolve.
  • Planned Usage: Examining planned features offers a glimpse into the future CPM market, highlighting upcoming competitive drivers and why some features remain underutilized.
  • Learning from the Best: Discover how top-performing organizations prioritize features like Cloud, AI, and BI/analytics to achieve success.

Don’t miss this opportunity to unlock valuable insights and reimagine your approach to CPM!